Example data. This is a made-up shop, not a real seller.
With CraftKept, these numbers come from your own Etsy Payments CSV.
This page shows what CraftKept builds from an Etsy shop's sales. Revenue comes in, Etsy takes its fees — split into six categories (transaction fee, listing fee, payment processing, Offsite Ads, Regulatory Operating Fee, currency conversion) — and once you subtract what each product costs to make, what's left is the real profit. Etsy's own dashboard stops at revenue — it does not know what a product actually costs to make.
The shop, the products and every number here are made up, not a real seller's data. With CraftKept, this same view is built from your own Etsy Payments CSV: upload the file, enter your production cost once per product, and see your real profit instead of this example.